James Joyce
Analytics & Strategy Leader · Fractional Data Leader

Fractional data leadership for clearer decisions and stronger capability.

I help businesses shape data strategy, improve reporting, and build stronger analytics capability so leaders and teams can make better decisions.

About me
Data strategy Analytics leadership Commercial insight
Where I add value

Practical data work with commercial relevance.

The focus is simple: clearer priorities, better reporting, and analytics that support real decisions.

Where I add value

Data strategy

Set a realistic direction for data, reporting, and decision support.

Where I add value

Analytics capability

Improve reporting, metrics, team confidence, and operating rhythm.

Where I add value

Commercial insight

Connect data to growth, performance, and action across the business.

Who I help

Businesses that need clearer visibility and better decisions.

I’m most useful where data exists, but confidence, alignment, or adoption still needs work.

  • Leadership teams that need clearer performance visibility
  • Organisations improving analytics capability
  • Teams dealing with fragmented reporting or inconsistent metrics
  • Businesses that need data work to be used, not just delivered
How I work

Practical, commercially grounded, and close to decision-making.

Start with the business questions, clarify what matters, and keep the work useful.

  • Focus on decisions, not unnecessary complexity
  • Translate between technical and business teams
  • Improve reporting and decision support
  • Balance strategic thinking with practical delivery
Featured writing

Short, practical pieces on strategy, reporting, and analytics capability.

Writing on data strategy, decision-making, and making analytics more useful inside real businesses.